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Virtual reality is an end of the continuity of virtuality, where experiences occur in a controlled and purely synthetic environment<\/strong>. That way, it is like television, radio or even a book: you experience it for a while and then you come back to reality. It is a way of escaping from reality and experiencing remote or non-existent worlds, and therefore, it provides a rich experience for education and entertainment and is essential to design new scenarios. However, virtual hybrid and physical immersion technologies (IREMs), will be dominant on a day-to-day basis.<\/strong> Mixed reality will be widely used because it will be experienced as a consistent overlap in everyday life. IREMs are going to provide a persistent layer of reality that will ultimately allow IREMs to replace smartphones, TVs and other day-to-day devices.<\/p>\n [\/et_pb_text][et_pb_slider _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb260px||288px|||\u00bb hover_enabled=\u00bb0″ global_colors_info=\u00bb{}\u00bb auto=\u00bbon\u00bb auto_speed=\u00bb3000″ sticky_enabled=\u00bb0″][et_pb_slide _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/i3b.webs.upv.es\/webs\/rebrand\/wp-content\/uploads\/2021\/11\/BuildYourHome2.png\u00bb background_enable_image=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb][\/et_pb_slide][et_pb_slide _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/i3b.webs.upv.es\/webs\/rebrand\/wp-content\/uploads\/2021\/11\/Virtual-interview.jpg\u00bb background_enable_image=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb][\/et_pb_slide][et_pb_slide _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/i3b.webs.upv.es\/webs\/rebrand\/wp-content\/uploads\/2021\/11\/HotelChoice_4.png\u00bb background_enable_image=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb][\/et_pb_slide][\/et_pb_slider][et_pb_text _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbSource Sans Pro||||||||\u00bb text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb text_font_size_phone=\u00bb12px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_line_height_phone=\u00bb1.6em\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb16px\u00bb]<\/p>\n According to the current trend, in the next five years the improvement in the screens resolution will push the mixed reality towards a more constant use, making it possible for people to start working directly on mixed reality devices for long periods.<\/strong> The readability of the text will be an important factor for the adoption of this use.<\/p>\n The capabilities of future IREM jobs force us to adopt a paradigm shift in the research of more user-centered IREMs. The IREMs will adapt to the context and psychological states of the user to offer personalized services of the augmented reality layer. Nowadays, making a useful mixed reality application is clearly a challenge<\/strong>, due to the form factor and the limitations of current technology. However, in the not too distant future, the user\u2019s hands will be free, the glasses will know what the user is looking at, what object they are touching, how it is handled and what the user wants to do with it.<\/p>\n The central hypothesis of the present project is that through a User Reality Function (FRU) it will be possible to create an increased perception, which will give rise to new basic cognitive and social cognition functions, which will alter the control cognition and consciousness. For this project, three levels of FRU modulation will be considered. The contextual level, through which the IREM can alter the physical context (aspect of the environment, aspects of the objects, ambient light, ambient sound \u2026). The level of social aspect, through which it is possible to alter each of the social signal channels, namely: physical appearance, gestures and postures, facial expressions and voice expressions. Moreover, a third level of cognitive aspect, through which it is possible to provide the avatar itself with information that refers to my cognitive states such as emotion, motivation or interest.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb15px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ make_equal=\u00bbon\u00bb _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb420px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbdisplay: flex;||flex-direction: column;||justify-content: center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/i3b.webs.upv.es\/webs\/rebrand\/wp-content\/uploads\/2021\/11\/genva2l.png\u00bb title_text=\u00bbgenva2l\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb200px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb custom_css_main_element=\u00bbdisplay: flex;||flex-direction: column;||justify-content: center;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.13.0″ _module_preset=\u00bbdefault\u00bb width=\u00bb200px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n REBRAND is a project funded by GVA under the call PROMETEO with reference number PROMETEO\/2019\/105. Funding: 296.247 euros.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" LAS FUTURAS F\u00c1BRICAS DE LA REALIDAD: Investigaci\u00f3n de aspectos socio-psicol\u00f3gicos de la interacci\u00f3n humana en entornos avanzados de realidad mixta REBRAND (mixed REality and BRAiN Decision)DescriptionVirtual reality is an end of the continuity of virtuality, where experiences occur in a controlled and purely synthetic environment. That way, it is like television, radio or even a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=\/wp\/v2\/pages\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9"}],"version-history":[{"count":7,"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=\/wp\/v2\/pages\/9\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/i3b.webs.upv.es\/webs\/rebrand\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}