Full Professor with 5 six-year terms recognized by the CNEAI and director of LabLENI. Principal investigator of the project. He has participated and participates as principal investigator in four H2020 projects and in more than 10 European projects in the FP4-FP7 calls. Holder of 5 chairs with companies and several contracts with major companies. He is also the principal investigator of several R&D projects of basic and competitive science and collaborative with companies. For all this, and for his technical qualities (more than 300 publications in the ICT area), Prof. Alcañiz is the responsible for the scientific-technical and economic-financial coordination of the project.

Full professor with 4 six-year terms recognized by the CNEAI and professor at the UPV. Prof. Contero has among his merits the direction of various doctoral theses in the area, the direction in the last 8 years of three national plans in the field of design and education applying immersive technologies and a multitude of publications in high-impact journals and national and international congresses. It is also listed as the holder of several patents.

Industrial Engineer and Professor of the Higher Technical School of Design Engineering of the Polytechnic University of Valencia. With 3 six-year research periods recognized by the CNEAI. Doctorate in 2004 with a work on innovation processes in product development. His research focuses on the application of new technologies in innovation in product development, analysis of user-product interaction and creativity. He has supervised 4 doctoral theses and more than 70 final degree projects and master’s thesis on these topics. In addition, he has participated in several research projects, being IP in two of them of the Call for proposals-research of MINECO and has published various articles in scientific journals, as well as in international conferences.

University professor with 4 six-year terms recognized by the CNEAI and professor at the UPV. Prof. Contero has among his merits the direction of various doctoral theses in the area, the direction in the last 8 years of three national plans in the field of design and education applying immersive technologies and a multitude of publications in high-impact journals and national and international congresses. It is also listed as the holder of several patents.

University Professor with 5 six-year terms recognized by the CNEAI, and one six-year research transfer, he is a professor in the Department of Marketing and Market Research at the University of Valencia. His main line of research is communication, tourism and neuromarketing. He directs the research group on Digital Marketing and Communications. He has led several projects on digital communications in social networks, two of them from the National R&D Plan (2015-2017; 2019-2022), has directed 30 doctoral theses and 90 indexed publications and participated in 120 in national and international conferences. He has been visiting scholar at the universities of Maryland, Berkeley, and Regent’s London. He is editor of the European Journal of Management & Business Economics and belongs to a dozen editorial boards of magazines and is associate editor of Frontiers in Psychology, Journal of Modeling in Management, Journal of Global Marketing and PASOS, Cultural Tourism magazine.

University holder at the University of Valencia with 2 six-year terms recognized by the CNEAI, she has an H index of 29 in Google scholar and 18 in WOS. Her main lines of research are online consumer behavior, neuromarketing and tourism, being since 2017 the director of the research group in Marketing and Electronic Commerce of the University of Valencia (UV2017-367). She has led 5 projects on digital communications in social networks and mobile marketing, two of them being the National R&D Plan (2015-2017) and (2020-ongoing), and she is currently participating in a H2020 project on Neuromarketing and Mixed Reality. She has supervised 6 doctoral theses. Its international visibility is evidenced in the 6 research stays carried out in the USA and UK and in the co-authorship of 90 articles, 32 of them indexed in Journal Citation Reports, 139 contributions in conferences (102 international), and the edition of 2 international research books. She is Associate Editor of Electronic Commerce Research and Applications journal and serves on the editorial board of Online Information Review and Journal of Product and Brand Management; the 3 journals are indexed in SSCI.

University holder with 2 six-year terms recognized by the CNEAI and professor at the University of Valencia. Her main lines of research focus on consumer behavior in tourism, new technologies and service marketing. She has participated as a researcher in a national project of the National R + D + i Plan, related to digital communication in tourism. She is co-author of more than 35 publications in indexed journals and of these, 9 publications in Journal Citation Reports. Highlight the article Bigné, E .; Sánchez, I. and Sánchez, J. (2001): “Tourism image, evaluation variables and after purchase behavior: inter-relationship”. Tourism Management, 22: 607 – 616., which has received 2378 citations to date. Likewise, she has participated in 43 prestigious national and international congresses. She is a regular reviewer of journals indexed in the Journal citation reports such as Tourism Management, Journal of Travel and Tourism Marketing or Journal of Business Research, among others.

University holder with 3 six-year terms recognized by the CNEAI and professor at the University of Valencia. Her main lines of research are focused on consumer behavior in tourism and communication in social networks. She is a member of the Association of Scientific Experts in Tourism (AECIT) and of the Research Institute in Psychology of Human Resources, Organizational Development and Quality of Work Life (IDOCAL) of the University of Valencia. She has participated as a researcher in four national projects of the National R + D + i Plan, with topics related to digital communication in tourism. He has directed 3 doctoral theses; co-author of more than 70 publications in indexed journals and of these, 16 publications in Social Science Citation Index; and has participated in 120 national and international congresses. She belongs to the Scientific Committee of journals indexed in SSCI: Journal of Destination Marketing & Management (JDMM) and Journal of Hospitality & Tourism Research.

University holder with two six-year terms recognized by the CNEAI and professor  at the University of Valencia. Two of his main lines of research are online consumer behavior and tourism marketing. He has been a member of 8 competitive research projects, two of them from the National R&D Plan, and principal investigator of a Project for Emerging Groups of the Department. He has published 54 indexed articles (15 of them in the Journal Citation Reports) and presented 65 papers and papers at national and international conferences. He has directed five doctoral theses. He collaborates as a regular reviewer in several journals of the Journal Citation Reports, such as the Journal of Business Ethics, the European Journal of Marketing or Sustainable Production and Consumption.

Professor in the Department of Neurosurgery at the University of California, Davis. In his training, he has combined the use of neuroeconomic tasks and models with intracranial records in patients undergoing invasive neurosurgery, collaborating or leading the first projects for invasive measurement of neuronal activity in the field of decision-making. He has extensive international experience and is currently PI in professional development (K01) and new technologies (R21) projects of the National Institutes of Health (NIH) in the USA.